For many businesses, building a presence on social media platforms is an afterthought that is rarely given the attention it deserves. But taking time to establish your brand across different social media platforms is the first step towards ensuring that your company finds success online.
Whether your target audience is on the other side of the world or just round the corner, social media lets you interact and develop a meaningful relationship with your customers.
And whilst interactions that take place through your website will be purely business focused, the interactions on social media are often far less formal, yet just as valuable.
It might start with a ‘like’, but with regular engagement, it will quickly turn into a ‘love’.
Companies with active social media accounts show that they have nothing to hide, and are willing to engage with their customer base. And customers appreciate this kind of transparency.