Email marketing has long been considered one of the most effective ways of reaching new and existing customers, and companies have been building email lists since digital marketing first began.
But this seemingly simple practice has many elements to consider in order to ensure success. We’ve listed some factors below that we consider carefully before embarking on any email marketing campaign.
Apart from the obvious advice that sending emails during the daytime is likely to increase your opening rate (it helps when people are awake), choosing the perfect time to send your emails out can be frustrating. We use our knowledge to help you distribute emails at the right time, to ensure that your customers are ready to open your message.
Sending out emails too frequently can lead to your business being associated with spam, which could tarnish your brand reputation. We help you to decide on a frequency that will encourage engagement, but won’t frustrate your customers.
The subject line of your email acts like a newspaper headline, and a finely tuned subject title can be the difference between someone opening your email, or sending it to the trash.
Whether you’re trying to make a sale or just saying hello, the content of your emails will ultimately decide the success of your email marketing campaign. But whilst in-depth and descriptive content is ideal for your website, emails need to be concise and to the point.
Email marketing isn’t simply a case of pressing send and hoping for the best. We pay close attention to the opening rates and conversion rates of your campaign, to help identify any weaknesses and to improve on them.
Building an email list is still undoubtedly one of the most effective ways to reach your target audience. If you’d like us to show you the ropes, get in touch with us today.