Caffeine Fix

Background

Caffeine Fix is Scotland’s leading team of coffee machine engineers. The company offers coffee machine repairs, coffee machine services and supplies coffee machines and equipment.

Caffeine Fix originally came to AIMS Media for a website redesign. Whilst designing the website we got to know the management team and discussed the benefits of SEO.

Action

  1. We worked closely with Caffeine Fix to establish the keywords that they felt were relevant to the services that they offered.
  2. We analysed search data for terms identified by Caffeine Fix to outline the search volume and level of commercial intent* behind each search term and then prioritised these terms accordingly
  3. We started creating content that would help them be found for these searches, as well as creating various listings for the company in popular and relevant directories and having our content shared on relevant websites within the security industry.
  4. We wanted to ensure that anybody who was searching for coffee machine repairs in Scotland would be able to easily find the Caffeine Fix site on Google.

*Commercial intent refers to the likelihood someone will convert via this keyword. For example ‘buy ironing board online’ has more commercial intent than ‘ironing board’.

Result

Caffeine Fix now has a new website and traffic to the site has seen a massive increase.

We have demonstrated the direct ROI that SEO provides as a long-term online success strategy. Over a three month period, the work we carried out on Clydebank Co-operative Funeral Society resulted in a substantial 247% growth in organic visitors from search engines between September and January:

This campaign also saw a 140% increase in online leads Between November and January.

Read Next: Find out how we tripled leads and helped Security Scotland become the UK’s fastest growing security provider.

Or why not contact us directly and discuss how we can grow your business online!

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