Clydebank Co-op Funeral Directors

Background

Clydebank Co-op Funeral Directors are Clydebank’s longest standing independent funeral director. Now we say ‘independent’ but you might think that Clydebank Co-op Funeral Directors are part of the CO-OP? This is a yes and no situation…

The CO-OP was originally a cooperative of smaller stores, but the larger ‘CO-OP’ group started buying out cooperative stores. Clydebank Co-op Funeral Directors is part of one of the only original cooperatives that never sold out to the larger CO-OP group. We work with some pretty interesting companies here at AIMS Media!

Clydebank Co-op Funeral Directors came to AIMS Media looking to grow their online presence after months of lower inquiries. We agreed to run a six month SEO campaign for them.

Action

  1. We worked closely with Clydebank Co-op Funeral Directors to establish the keywords that they felt were relevant to the services that they offered.
  2. We analysed search data for terms identified by Clydebank Co-op Funeral Directors to outline the search volume and level of commercial intent* behind each search term and then prioritised these terms accordingly
  3. We started creating content that would help them be found for these searches, as well as creating various listings for the company in popular and relevant directories and having our content shared on relevant websites within the industry.
  4. We wanted to ensure that anybody who was searching for funeral directors in Clydebank would find the Clydebank Co-op Funeral Directors page on the first page of Google.

*Commercial intent refers to the likelihood someone will convert via this keyword. For example ‘buy ironing board online’ has more commercial intent than ‘ironing board’.

Result

Clydebank Co-op Funeral Directors now reigns supreme for funeral care in Clydebank. The funeral directors now rank number one for ‘funeral directors Clydebank’ and ‘funeral plans Clydebank’. Clydebank Co-op Funeral Directors also rank on page one for ‘cooperative funeral services’ which is the term associated with the official CO-OP. Although ranking for the latter term was not an initial goal, it puts a local company’s website in direct competition with a national giant.

We have demonstrated the direct ROI that SEO provides as a long-term online success strategy. Over a six month period, the work we carried out on Clydebank Co-op Funeral Directors resulted in a substantial 184% growth in organic visitors from search engines over a 6 month period.

The most notable success of this campaign was a 391% increase in online leads over a 4 month period.

Read Next: How we more than tripled (249% Growth!!!) traffic from search engines to Caffeine Fix.

Or why not contact us directly and discuss how we can grow your business online!

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