Security Scotland

Background

Security Scotland provides event security and security services to a range of venues, clients and events across Scotland. They pride themselves on providing a personable and professional service that ensures the safety and security of everyone that they work with. There are many security companies based in Scotland that have clearly invested in their websites and online presence, and Security Scotland felt that their company was worthy of a place alongside those other companies on the front page of Google.

After designing a beautiful website Security Scotland tasked AIMS Media with delivering an actionable SEO campaign that would deliver online results that would match the incredible offline growth the company was experiencing.

Action

  1. We worked closely with Security Scotland to establish the keywords that they felt were relevant to the services that they offered and received a substantial amount of searches every month.
  2. We analysed search data for terms identified by Security Scotland to outline the search volume and level of commercial intent* behind each search term and then prioritised these terms accordingly
  3. We started creating content that would help them be found for these searches, as well as creating various listings for the company in popular and relevant directories and having our content shared on relevant websites within the security industry.
  4. We wanted to ensure that anybody who was searching for a security company in Scotland or Glasgow would find the Security Scotland page on the first page of Google.

*Commercial intent refers to the likelihood someone will convert via this keyword. For example ‘buy ironing board online’ has more commercial intent than ‘ironing board’.

Result

Security Scotland is now the UK’s fastest growing bespoke security provider, ranking number one for extremely competitive search terms such as ‘manned guarding Scotland’, ‘event security Scotland’ and ‘security Scotland’. The company also ranks on the first page of Google for other competitive search terms such as ‘security companies Scotland’ and ‘Scottish security’.

We have demonstrated the direct ROI that SEO provides as a long-term online success strategy. Over a three month period, the work we carried out on Security Scotland resulted in a sustained 29% growth in organic visitors from search engines between November and February.

The key result of this campaign was a 192% increase in online leads between November and February.

Read Next: This is how we increased Clydebank Co-operative Funeral Society’s leads by 391% through Search Engine Optimisation.

Or why not contact us directly and discuss how we can grow your business online!

FIND OUT HOW WE CAN HELP YOU!

  • How can we help you?
  • Do you currently have a website?
  • Please tick this box to consent to your data being stored in line with the guidelines set out in our privacy policy. By ticking this box you give us permission to contact you regarding this enquiry. We will not send you any other communications unless we have permission.Yes, I agree.
  • Please tick this box if you would like to hear from us regarding company updates, news and relevant offers. In line with our privacy policy we will never sell your data to any 3rd parties.Yes, I agree.

AIMS Media ©2018