Security Scotland provides event security and security services to a range of venues, clients and events across Scotland. They pride themselves on providing a personable and professional service that ensures the safety and security of everyone that they work with. There are many security companies based in Scotland that have clearly invested in their websites and online presence, and Security Scotland felt that their company was worthy of a place alongside those other companies on the front page of Google.
After designing a beautiful website Security Scotland tasked AIMS Media with delivering an actionable SEO campaign that would deliver online results that would match the incredible offline growth the company was experiencing.
*Commercial intent refers to the likelihood someone will convert via this keyword. For example ‘buy ironing board online’ has more commercial intent than ‘ironing board’.
Security Scotland is now the UK’s fastest growing bespoke security provider, ranking number one for extremely competitive search terms such as ‘manned guarding Scotland’, ‘event security Scotland’ and ‘security Scotland’. The company also ranks on the first page of Google for other competitive search terms such as ‘security companies Scotland’ and ‘Scottish security’.
We have demonstrated the direct ROI that SEO provides as a long-term online success strategy. Over a three month period, the work we carried out on Security Scotland resulted in a sustained 29% growth in organic visitors from search engines between November and February.
The key result of this campaign was a 192% increase in online leads between November and February.
Or why not contact us directly and discuss how we can grow your business online!