Real Christmas Trees Glasgow

 

Background

Real Christmas Trees Glasgow approached us towards the start of November to improve the look and usability of their website. The company also wanted to run a PPC campaign to help drive traffic to their site and generate sales in the run-up to Christmas.

Action

Following an in-depth analysis of their main competitors, we identified several relevant keywords that could be targeted and optimized the content on the website for these keywords. We created different pages for each type of Christmas tree that the company sold, as well as a separate page for the various types of Christmas tree stands that the company had available. The Adwords campaign was monitored closely throughout the month of November to ensure that the budget was sufficient and that the advert was only appearing for keywords that were relevant to the business.

Result

  • Over 8,000 sessions between 1st November and 20th December
  • Average pages per session of 3.64 showed that customers found new pages useful
  • Real Christmas Trees Glasgow sold out of every item including all tree stands

Amount of sessions

analytic-1

The PPC campaign was a success and the company completely sold out of Christmas trees and Christmas tree stands. We exceeded their expectations well within their budget.

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