It wasn’t that long ago that you could get away with a 99p card and a bunch of flowers from the petrol station on Valentines Day. But the pressures of social media and nosey friends have meant that unless you’re proposing at the top of the Eiffel tower, you’re probably not being romantic enough.
This is bad news for cash strapped boyfriends and girlfriends who leave gifts to the last minute, but good news for companies looking to capitalize on this rush of blood (to the head, obviously). Ensuring that your business holds a Valentines Day event or promotion won’t only help you to cash in on the romantic atmosphere in the air, it will also make you the savior of us last minute types who were relying on the shopping centre still being open at 11pm on the 13th.
Security online is certainly an important issue, but Google might have taken it a step too far with their recent announcement for their Chrome browser. Defining every website that isn’t using an HTTPS protocol as dangerous isn’t helping to improve online security, it’s turning otherwise normal internet users into scaredy-cats who are afraid to use anything that doesn’t say ‘Google’ on it.
Generating targeted traffic for clients is the ultimate goal for any SEO campaign, but it’s surprisingly easy to lose track of this aim. Often, we try to optimize websites for keywords that could bring huge amounts of traffic, without thinking about whether or not the visitors will convert into customers. Continue reading
War is hell, and nobody wants to be involved in a full on battle in the office space. But this is the reality of web designers and SEOs around the world, who are often involved in unnecessary disputes surrounding the best approach towards the creation and development of websites. Each party has their own ideas for what is best, and too often those ideas clash, with devastating consequences for both sides involved. So how can we work together in harmony? Well listen up, because we’ve compiled a list of tips to help SEOs and web designers become a dream team that can conquer the world together. Continue reading
There are many stages to be completed before a site can go live, including: Continue reading
With over 300 million active users per month, 2.5 billion daily ‘likes’ and an estimated 30,000 photos uploaded every minute, Instagram is becoming harder and harder to ignore. We’re all aware of the importance of being active on Facebook and Twitter however Instagram is beginning to take centre stage in helping businesses establish an online presence.
There are positives and negatives when it comes to businesses using daily deal websites. Looking for some advice before taking the plunge? We’ve made up a pros and cons list that should help.
Videos are powerful tools. They capture the attention of your audience immediately.
With tablets and smartphones on the rise, customers are online most of the day. And one of the main things people want to see is video; entertainment clips, informational videos and product how-tos. Not only are they a hit with viewers, they’re also very successful for businesses. In fact, consumers are 85% more likely to take action after seeing a video than a static image or text update.
Although social networks weren’t designed for brand marketing purposes, they’ve become a handy tool for businesses to reach out to customers – and more importantly potential customers. It’s cost effective, simple and allows people all over the world to discover your brand. We’ve knocked up some handy guidelines for using social media to promote your business: