So your website looks great. Now what?
Google receives over 3 billion daily searches. Right now, people are looking for the services that you provide, and your competitors are getting their business.
Building a website for your company is the first step towards improving your online presence, but SEO is the key to sky rocketing your business online.
SEO helps to drive organic traffic to your website, which is the difference between having a pretty website and having a fully-fledged business.
Not long ago, SEO was considered a dark practice that involved voodoo magic and satanic rituals. But times have changed, and the algorithm that Google uses to evaluate the quality of websites has evolved dramatically.
Methods that were once considered as the bread and butter of SEO are now guaranteed to get your site penalized, which can be hard to recover from.
So what works? You may have heard people talk about ‘quality content’ with regards to SEO, and this is certainly true. Websites with quality content will be rewarded with higher rankings. But what exactly is quality content?
When you search for anything on Google, the page at the top of the organic results (below the adverts) is considered to be the highest quality and most relevant result to your search query. Google measures this quality through a number of different metrics, from the quality of the copywriting to the age of the website. And the more of these criteria that you meet, the higher your page will rank.
SEO is a marathon, not a race. And ultimately, Google doesn’t want us to optimize our websites for the search engines. They want us to pay for adverts.
This is exactly why we approach our SEO campaigns with caution and with consideration for the long-term health of your website.
To enquire about our SEO services, please get in touch with us here.