Over 50% of Google searches worldwide are performed on a mobile device.
The capabilities of modern smartphones and an increase in Wi-Fi hotspots and mobile data means that people don’t have to wait until they’re in front of their desktop to find what they’re looking for.
But many websites have failed to adapt to this new mobile trend, leaving their visitors frustrated and taking their business elsewhere.
Optimizing your website for mobile is no longer a choice, it’s essential, and there are several important factors to be considered that influence user experience on mobile, including:
Smartphones are impressive, but are still far less powerful than the majority of desktop computers. Plus, most smartphone searches are relying on sketchy mobile data rather than a stable Wi-Fi signal. This makes the speed at which your website can operate even more important, as mobile users can become easily impatient if a site takes more than a few seconds to load properly.
Not long ago, images were considered bad news for mobile users. They would take an age to load, would often look fuzzy and would tend to pop up all over the screen. But the capabilities of smartphones have allowed images to become a huge part of retaining visitors to your site, and can’t be overlooked. However, ensuring that images are compressed properly will retain the loading speed of your website, and won’t interfere with the user experience.
Touch screen navigation on mobile devices is far from perfect, and trying to navigate a website with tiny buttons and menus can lead to frustration and a high bounce rate. We design websites with clear menu layouts that can be easily navigated on a mobile device.
Smartphones have far less screen space to work with, which can be frustrating for businesses trying to get their message across in 100 characters or less. Our copywriting gets your message across in a concise manner, without sacrificing quality or personality.