As the digital landscape develops and continues to evolve, the question of how important SEO is, as part of a digital strategy keeps popping up. Having an optimised website (SEO) is the process of having your websites noticed in search engines such as Google. It involves having expert knowledge of an every changing environment and a knowledge of search engine algorithms which affect where you rank for keywords.
To keep your website competitive, your website needs constantly updated with rich content via a blog for example and other technical aspects such as optimised title tags and meta descriptions, not to mention all the off-site leg work too. This makes SEO a challenging role.
Is it worth it though? Simply yes. Now, more than ever before.
SEO is always going to be relevant
SEO is always going to be relevant as part of a digital marketing strategy. It’s the difference between getting your website noticed and lost amongst millions of competitors (depending on your niche.)
Some people think that if they churn out content on its own, that will attract users to their site and that the rest of SEO can be left in the past. Without an SEO strategy, you won’t drive traffic to your site to see the content you create.
People use search engines constantly to find new information
Think back to the last time you went online. How were you able to find what you were looking for? Most likely it was through the likes of Google or Bing.
It’s common knowledge that search engines are the main way that users search for information and to find websites. So it’s vital that you’re listed in search results. Google processes over 38,000 queries in ONE SECOND. Think about that. That’s well over 3 billion searches each and every day. So one would assume that a few of these searches relate to products that you sell.
So what’s the best way to get in touch with these users who could potentially turn into customers? Well, easy answer, isn’t it? SEO of course. It requires investment, time and energy but in the end, it’s worth it.
What If I don’t use SEO?
Without using SEO on an ongoing basis, you will lose the initial work you put into being noticed on search engines. Your rivals will eventually outrank you and you will see a drop in traffic.
Even if you have the best website in terms of design and user experience, if nobody can find you, you’ll miss out on growing your business and attracting new customers.
That’s why it’s vital to use a trusted digital agency like AIMS Media to guide you through these murky waters.
Please get in contact with us for a quote.