SEO can be difficult to get your head around. It can be quite overwhelming if you’re just starting out and you’re not using the expertise of an agency. Many marketers way up the pros and cons of what’s more important; onsite optimisation or offsite optimisation? Many take hours out to study the best option and see what’s more important to invest precious time into.
The first thing you have to think about, before thinking of how to get the better of Google’s algorithms is to make sure you have a world class website. For great onsite SEO, having a great website that runs fast and is fully optimised for mobile and desktop is the cornerstone to onsite SEO. Having a website with a great UX is the secret to high conversions, high traffic drivers and customer loyalty.
However, it’s more than just a well-performing site. It’s about executing the correct strategy which basically means using a blend of onsite SEO and offsite to make your website get noticed, drive traffic and make conversions.
What’s more important?
Using a blend of on page and offstage SEO is important but no back linking strategy can make up for a rubbish website. Again, it’s critical to have a secure, solid website for all your offsite SEO work to mean anything. Perfecting on site is critical for offsite SEO techniques to work.
Content is the second thing you need to think about having the perfect SEO strategy. As they say content is king. The content that you create on your blog for your audience should engage, inform and interest your audience. If it doesn’t then its a waste. Quality over quantity time and time again.
The final box that should be ticked is making sure all your offsite strategies are in place. This includes generating links through link building or back linking and submitting to local directories.
SEO is a tricky game but if executed correctly, in the right manner, then it can be the winner as part of your digital marketing strategy.
At AIMS Media we have worked with large clients in many industries building their SEO strategy and taking their website to the next level. If you’re struggling with SEO and needing the help of a top agency please get in touch with us.