The new media age has arrived and is continually evolving. It has changed the way we interact, how we buy and how we even meet people. Digital marketing is part of this concept and it has changed the way we market to our consumers. Marketing online enables businesses to reach segments they wouldn’t have thought before without significant investment. Let’s check out 10 reasons why your organisation should be adopting digital marketing right now:
You always hear from other marketing gurus in the industry that different aspects of the digital mix should be seen as separate digital marketing strategies. So content marketing, SEO and social media should be planned separately and executed individually. This can be done, of course, but let’s be honest, most people within the industry KNOW that digital marketing is like an armoury.
One of the hardest things in SEO is to lift a brand off the ground and make it visible in search engines like Google and Bing. Our job is not just to make it visible but it’s also to generate large amounts of organic traffic too. This takes a lot of time, months in fact, sometimes longer. You need to create great content, build authority and everything else in between.
In the world of content marketing, it’s getting harder to attract a large audience due to the amount of content that’s getting created and published on a daily basis.
As the digital landscape develops and continues to evolve, the question of how important SEO is, as part of a digital strategy keeps popping up. Having an optimised website (SEO) is the process of having your websites noticed in search engines such as Google. It involves having expert knowledge of an every changing environment and a knowledge of search engine algorithms which affect where you rank for keywords.
What a couple of months it’s been at AIMS Media!
As charity partner of the Catherine McEwan Foundation we were very busy with the Foundations annual Red Hot Ball. Now in it’s 15th year the Catherine McEwan Foundation goes from strength to strength and the Red Hot Ball raised an incredible £50,000 on the night.
So you’ve done it, you’ve gone with the times and created an online presence for yourself through a web build. Is that it though? Will the time and money invested in this be enough to drive sales and conversions for your business? The short answer is no. Now that you’re online, there’s a number of steps you need to do, to “get your website out there.” To market it, to drive traffic and to get it ranking well on search engines such as Google. Digital agencies such as ourselves use a number of digital marketing methods in collaboration together to get your website noticed and skyrocket it online.
It wasn’t that long ago that you could get away with a 99p card and a bunch of flowers from the petrol station on Valentines Day. But the pressures of social media and nosey friends have meant that unless you’re proposing at the top of the Eiffel tower, you’re probably not being romantic enough.
This is bad news for cash strapped boyfriends and girlfriends who leave gifts to the last minute, but good news for companies looking to capitalize on this rush of blood (to the head, obviously). Ensuring that your business holds a Valentines Day event or promotion won’t only help you to cash in on the romantic atmosphere in the air, it will also make you the savior of us last minute types who were relying on the shopping centre still being open at 11pm on the 13th.
Security online is certainly an important issue, but Google might have taken it a step too far with their recent announcement for their Chrome browser. Defining every website that isn’t using an HTTPS protocol as dangerous isn’t helping to improve online security, it’s turning otherwise normal internet users into scaredy-cats who are afraid to use anything that doesn’t say ‘Google’ on it.
There are many stages to be completed before a site can go live, including: Continue reading