Due to financial restraints, SME’s can find it tough standing out from the crowd online. That’s why small businesses would have everything to gain from SEO. Companies who invest in search are much better off.
One of the hardest things in SEO is to lift a brand off the ground and make it visible in search engines like Google and Bing. Our job is not just to make it visible but it’s also to generate large amounts of organic traffic too. This takes a lot of time, months in fact, sometimes longer. You need to create great content, build authority and everything else in between.
Improving SEO Ranking
Improving search ranking for your website isn’t simple. As more businesses realise the importance of SEO as their main armoury in their digital marketing campaign, search engine algorithms are smarter and have become more sophisticated. Techniques that once worked in improving ranks and driving traffic have become obsolete and in some cases will now serve you with a Google penalty.
In the world of content marketing, it’s getting harder to attract a large audience due to the amount of content that’s getting created and published on a daily basis.
As part of any SEO campaign, there are many boxes to be ticked. One aspect that people sometimes don’t consider, is investing time and effort into a blog.
As the digital landscape develops and continues to evolve, the question of how important SEO is, as part of a digital strategy keeps popping up. Having an optimised website (SEO) is the process of having your websites noticed in search engines such as Google. It involves having expert knowledge of an every changing environment and a knowledge of search engine algorithms which affect where you rank for keywords.
SEO can be difficult to get your head around. It can be quite overwhelming if you’re just starting out and you’re not using the expertise of an agency. Many marketers way up the pros and cons of what’s more important; onsite optimisation or offsite optimisation? Many take hours out to study the best option and see what’s more important to invest precious time into.
A couple of weeks ago a lot of people in the digital industry were speculating that there had been an algorithm update by Google which experts nicknamed the ‘Fred update.’ Back around the 7th March, there had reportedly been large traffic declines of between 50 and 90 percent for a number of content-based sites.
So you’ve done it, you’ve gone with the times and created an online presence for yourself through a web build. Is that it though? Will the time and money invested in this be enough to drive sales and conversions for your business? The short answer is no. Now that you’re online, there’s a number of steps you need to do, to “get your website out there.” To market it, to drive traffic and to get it ranking well on search engines such as Google. Digital agencies such as ourselves use a number of digital marketing methods in collaboration together to get your website noticed and skyrocket it online.
If you’ve worked in digital then you’ve no doubt worked on Local SEO. Find out all the answers on Local SEO importance right here, on the Aims Media Blog.