A couple of weeks ago a lot of people in the digital industry were speculating that there had been an algorithm update by Google which experts nicknamed the ‘Fred update.’ Back around the 7th March, there had reportedly been large traffic declines of between 50 and 90 percent for a number of content-based sites.
What a couple of months it’s been at AIMS Media!
As charity partner of the Catherine McEwan Foundation we were very busy with the Foundations annual Red Hot Ball. Now in it’s 15th year the Catherine McEwan Foundation goes from strength to strength and the Red Hot Ball raised an incredible £50,000 on the night.
So you’ve done it, you’ve gone with the times and created an online presence for yourself through a web build. Is that it though? Will the time and money invested in this be enough to drive sales and conversions for your business? The short answer is no. Now that you’re online, there’s a number of steps you need to do, to “get your website out there.” To market it, to drive traffic and to get it ranking well on search engines such as Google. Digital agencies such as ourselves use a number of digital marketing methods in collaboration together to get your website noticed and skyrocket it online.
Have a look at your competitor’s websites, does their website look more professional than your own? If the answer is yes, there is no doubt you are losing valuable clients. A website is the front of your business, if clients find it difficult to relate to the service or product on the website, they will go elsewhere, it’s just human nature. Take this for example, would you rather input your credit card details into a dated looking website with products scattered across the pages or a modern bright website with an attractive layout.
If you’ve worked in digital then you’ve no doubt worked on Local SEO. Find out all the answers on Local SEO importance right here, on the Aims Media Blog.
Chasing links, posting on social media, writing blog posts – it’s all pretty tiring stuff when you have to do it every single day. So it’s no wonder that companies are investing more money in the ultimate shortcut: ‘viral marketing’. Continue reading
Think it takes ages to get to the top of Google? Think again.
Google has an advertising service that allows any website to appear on the first page of Google for competitive keywords almost immediately. Continue reading
It wasn’t that long ago that you could get away with a 99p card and a bunch of flowers from the petrol station on Valentines Day. But the pressures of social media and nosey friends have meant that unless you’re proposing at the top of the Eiffel tower, you’re probably not being romantic enough.
This is bad news for cash strapped boyfriends and girlfriends who leave gifts to the last minute, but good news for companies looking to capitalize on this rush of blood (to the head, obviously). Ensuring that your business holds a Valentines Day event or promotion won’t only help you to cash in on the romantic atmosphere in the air, it will also make you the savior of us last minute types who were relying on the shopping centre still being open at 11pm on the 13th.
Security online is certainly an important issue, but Google might have taken it a step too far with their recent announcement for their Chrome browser. Defining every website that isn’t using an HTTPS protocol as dangerous isn’t helping to improve online security, it’s turning otherwise normal internet users into scaredy-cats who are afraid to use anything that doesn’t say ‘Google’ on it.
Generating targeted traffic for clients is the ultimate goal for any SEO campaign, but it’s surprisingly easy to lose track of this aim. Often, we try to optimize websites for keywords that could bring huge amounts of traffic, without thinking about whether or not the visitors will convert into customers. Continue reading