Why SEO Is More Important Than Ever Before

As the digital landscape develops and continues to evolve, the question of how important SEO is, as part of a digital strategy keeps popping up. Having an optimised website (SEO) is the process of having your websites noticed in search engines such as Google.  It involves having expert knowledge of an every changing environment and a knowledge of search engine algorithms which affect where you rank for keywords.

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Onsite & Offsite SEO

SEO can be difficult to get your head around. It can be quite overwhelming if you’re just starting out and you’re not using the expertise of an agency. Many marketers way up the pros and cons of what’s more important; onsite optimisation or offsite optimisation?  Many take hours out to study the best option and see what’s more important to invest precious time into.

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Themes Vs Custom Built Websites

As many people know there are many websites out there offering themes.  These range from free to hundreds of pounds. These themes can be customised to suit your requirements. They come with bells and whistles and can be relatively simple to install. Many of these themes come with a bundle of plugins for you to setup and add additional functionality to your website. That’s the main problem with many ‘off the shelf’ DIY themes for websites. The functions of the theme are reliant on plugins.

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Red Hot Ball 80’s Madness!

What a couple of months it’s been at AIMS Media!

As charity partner of the Catherine McEwan Foundation we were very busy with the Foundations annual Red Hot Ball. Now in it’s 15th year the Catherine McEwan Foundation goes from strength to strength and the Red Hot Ball raised an incredible £50,000 on the night.

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How Do I Market My New Website?

So you’ve done it, you’ve gone with the times and created an online presence for yourself through a web build. Is that it though? Will the time and money invested in this be enough to drive sales and conversions for your business? The short answer is no. Now that you’re online, there’s a number of steps you need to do, to “get your website out there.”  To market it, to drive traffic and to get it ranking well on search engines such as Google.  Digital agencies such as ourselves use a number of digital marketing methods in collaboration together to get your website noticed and skyrocket it online.

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Is It Time For A New Website?

Have a look at your competitor’s websites, does their website look more professional than your own? If the answer is yes, there is no doubt you are losing valuable clients. A website is the front of your business, if clients find it difficult to relate to the service or product on the website, they will go elsewhere, it’s just human nature.  Take this for example, would you rather input your credit card details into a dated looking website with products scattered across the pages or a modern bright website with an attractive layout.

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