SEO Strategies To Improve Ranking

Improving SEO Ranking

Improving search ranking for your website isn’t simple. As more businesses realise the importance of SEO as their main armoury in their digital marketing campaign, search engine algorithms are smarter and have become more sophisticated. Techniques that once worked in improving ranks and driving traffic have become obsolete and in some cases will now serve you with a Google penalty.

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Why SEO Is More Important Than Ever Before

As the digital landscape develops and continues to evolve, the question of how important SEO is, as part of a digital strategy keeps popping up. Having an optimised website (SEO) is the process of having your websites noticed in search engines such as Google.  It involves having expert knowledge of an every changing environment and a knowledge of search engine algorithms which affect where you rank for keywords.

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Onsite & Offsite SEO

SEO can be difficult to get your head around. It can be quite overwhelming if you’re just starting out and you’re not using the expertise of an agency. Many marketers way up the pros and cons of what’s more important; onsite optimisation or offsite optimisation?  Many take hours out to study the best option and see what’s more important to invest precious time into.

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Themes Vs Custom Built Websites

As many people know there are many websites out there offering themes.  These range from free to hundreds of pounds. These themes can be customised to suit your requirements. They come with bells and whistles and can be relatively simple to install. Many of these themes come with a bundle of plugins for you to setup and add additional functionality to your website. That’s the main problem with many ‘off the shelf’ DIY themes for websites. The functions of the theme are reliant on plugins.

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