As the digital landscape develops and continues to evolve, the question of how important SEO is, as part of a digital strategy keeps popping up. Having an optimised website (SEO) is the process of having your websites noticed in search engines such as Google. It involves having expert knowledge of an every changing environment and a knowledge of search engine algorithms which affect where you rank for keywords.
You know what it is like you get an email from your favourite online retailer offering you reductions, you open it and need to zoom in and look at it. By the time you see what it is, you have lost interest and close your email.
Currently, there is a vast range of ‘do it yourself’ free web builders online, also known as What-You-See-Is-What-You-Get (WYSIWYG) web builders. People may think this is a quick build solution, which is definitely the case, but there are issues, limitations and problems that arise during the build process and marketing of the website.
SEO can be difficult to get your head around. It can be quite overwhelming if you’re just starting out and you’re not using the expertise of an agency. Many marketers way up the pros and cons of what’s more important; onsite optimisation or offsite optimisation? Many take hours out to study the best option and see what’s more important to invest precious time into.
As many people know there are many websites out there offering themes. These range from free to hundreds of pounds. These themes can be customised to suit your requirements. They come with bells and whistles and can be relatively simple to install. Many of these themes come with a bundle of plugins for you to setup and add additional functionality to your website. That’s the main problem with many ‘off the shelf’ DIY themes for websites. The functions of the theme are reliant on plugins.
A couple of weeks ago a lot of people in the digital industry were speculating that there had been an algorithm update by Google which experts nicknamed the ‘Fred update.’ Back around the 7th March, there had reportedly been large traffic declines of between 50 and 90 percent for a number of content-based sites.
What a couple of months it’s been at AIMS Media!
As charity partner of the Catherine McEwan Foundation we were very busy with the Foundations annual Red Hot Ball. Now in it’s 15th year the Catherine McEwan Foundation goes from strength to strength and the Red Hot Ball raised an incredible £50,000 on the night.
So you’ve done it, you’ve gone with the times and created an online presence for yourself through a web build. Is that it though? Will the time and money invested in this be enough to drive sales and conversions for your business? The short answer is no. Now that you’re online, there’s a number of steps you need to do, to “get your website out there.” To market it, to drive traffic and to get it ranking well on search engines such as Google. Digital agencies such as ourselves use a number of digital marketing methods in collaboration together to get your website noticed and skyrocket it online.
Have a look at your competitor’s websites, does their website look more professional than your own? If the answer is yes, there is no doubt you are losing valuable clients. A website is the front of your business, if clients find it difficult to relate to the service or product on the website, they will go elsewhere, it’s just human nature. Take this for example, would you rather input your credit card details into a dated looking website with products scattered across the pages or a modern bright website with an attractive layout.
If you’ve worked in digital then you’ve no doubt worked on Local SEO. Find out all the answers on Local SEO importance right here, on the Aims Media Blog.