You always hear from other marketing gurus in the industry that different aspects of the digital mix should be seen as separate digital marketing strategies. So content marketing, SEO and social media should be planned separately and executed individually. This can be done, of course, but let’s be honest, most people within the industry KNOW that digital marketing is like an armoury.
One of the hardest things in SEO is to lift a brand off the ground and make it visible in search engines like Google and Bing. Our job is not just to make it visible but it’s also to generate large amounts of organic traffic too. This takes a lot of time, months in fact, sometimes longer. You need to create great content, build authority and everything else in between.
When thinking about your next web design project, you may wish to consider what kind of imagery you will be using.
Improving SEO Ranking
Improving search ranking for your website isn’t simple. As more businesses realise the importance of SEO as their main armoury in their digital marketing campaign, search engine algorithms are smarter and have become more sophisticated. Techniques that once worked in improving ranks and driving traffic have become obsolete and in some cases will now serve you with a Google penalty.
In the world of content marketing, it’s getting harder to attract a large audience due to the amount of content that’s getting created and published on a daily basis.
As part of any SEO campaign, there are many boxes to be ticked. One aspect that people sometimes don’t consider, is investing time and effort into a blog.
As the digital landscape develops and continues to evolve, the question of how important SEO is, as part of a digital strategy keeps popping up. Having an optimised website (SEO) is the process of having your websites noticed in search engines such as Google. It involves having expert knowledge of an every changing environment and a knowledge of search engine algorithms which affect where you rank for keywords.
You know what it is like you get an email from your favourite online retailer offering you reductions, you open it and need to zoom in and look at it. By the time you see what it is, you have lost interest and close your email.
Currently, there is a vast range of ‘do it yourself’ free web builders online, also known as What-You-See-Is-What-You-Get (WYSIWYG) web builders. People may think this is a quick build solution, which is definitely the case, but there are issues, limitations and problems that arise during the build process and marketing of the website.
SEO can be difficult to get your head around. It can be quite overwhelming if you’re just starting out and you’re not using the expertise of an agency. Many marketers way up the pros and cons of what’s more important; onsite optimisation or offsite optimisation? Many take hours out to study the best option and see what’s more important to invest precious time into.