6 Reasons Why Social Marketing Works Great With SEO!

You always hear from other marketing gurus in the industry that different aspects of the digital mix should be seen as separate digital marketing strategies. So content marketing, SEO and social media should be planned separately and executed individually.  This can be done, of course, but let’s be honest, most people within the industry KNOW that digital marketing is like an armoury.

Continue reading

Big Brands And SEO

One of the hardest things in SEO is to lift a brand off the ground and make it visible in search engines like Google and Bing. Our job is not just to make it visible but it’s also to generate large amounts of organic traffic too. This takes a lot of time, months in fact, sometimes longer.  You need to create great content, build authority and everything else in between.

Continue reading

SEO Strategies To Improve Ranking

Improving SEO Ranking

Improving search ranking for your website isn’t simple. As more businesses realise the importance of SEO as their main armoury in their digital marketing campaign, search engine algorithms are smarter and have become more sophisticated. Techniques that once worked in improving ranks and driving traffic have become obsolete and in some cases will now serve you with a Google penalty.

Continue reading

Why SEO Is More Important Than Ever Before

As the digital landscape develops and continues to evolve, the question of how important SEO is, as part of a digital strategy keeps popping up. Having an optimised website (SEO) is the process of having your websites noticed in search engines such as Google.  It involves having expert knowledge of an every changing environment and a knowledge of search engine algorithms which affect where you rank for keywords.

Continue reading

Onsite & Offsite SEO

SEO can be difficult to get your head around. It can be quite overwhelming if you’re just starting out and you’re not using the expertise of an agency. Many marketers way up the pros and cons of what’s more important; onsite optimisation or offsite optimisation?  Many take hours out to study the best option and see what’s more important to invest precious time into.

Continue reading