Revelations have came to pass these last few days about how Facebook has been subject to multiple data breaches by companies looking to exploit the power of data for political gains. In this article we will be speaking about the implications this has on digital marketing.
Well, as we head to another year’s end, we look ahead to the digital marketing trends in 2018. In this post, we discuss the latest digital marketing methods that will be important in the bid to get your business noticed in the following twelve months.
So you’ve decided to hire an external agency to take charge of your digital strategy. You might be looking for a new website, gain more leads via SEO or improve your presence on social media. Whatever it may be, choosing the right digital marketing company can be tricky. We’ve put together 5 tips on what you should do when going about it.
The world of SEO is constantly changing. For businesses to be easily found for the right searches, they need to stay on top of this ever-evolving environment. You need to adapt to the new rules as quickly as Google is changing them.
As the year is coming to an end it’s important to review the latest trends to stay ahead of your competitors. Check out these latest strategies and see if they can enhance your SEO performance.
When running an effective email campaign, a clear objective should be established. This could be to promote a new product, even or service. However, have you considered how effective these can be?
Due to financial restraints, SME’s can find it tough standing out from the crowd online. That’s why small businesses would have everything to gain from SEO. Companies who invest in search are much better off.
It is important that you as a customer ask as many questions as possible to find out if you are working with the correct company. If you feel like your web presence is inadequate in today’s market and you want to understand your investment, here are a list of potential questions that may help you decide which web agency will be best suit for you.
The new media age has arrived and is continually evolving. It has changed the way we interact, how we buy and how we even meet people. Digital marketing is part of this concept and it has changed the way we market to our consumers. Marketing online enables businesses to reach segments they wouldn’t have thought before without significant investment. Let’s check out 10 reasons why your organisation should be adopting digital marketing right now:
You always hear from other marketing gurus in the industry that different aspects of the digital mix should be seen as separate digital marketing strategies. So content marketing, SEO and social media should be planned separately and executed individually. This can be done, of course, but let’s be honest, most people within the industry KNOW that digital marketing is like an armoury.
One of the hardest things in SEO is to lift a brand off the ground and make it visible in search engines like Google and Bing. Our job is not just to make it visible but it’s also to generate large amounts of organic traffic too. This takes a lot of time, months in fact, sometimes longer. You need to create great content, build authority and everything else in between.