So you’ve decided to hire an external agency to take charge of your digital strategy. You might be looking for a new website, gain more leads via SEO or improve your presence on social media. Whatever it may be, choosing the right digital marketing company can be tricky. We’ve put together 5 tips on what you should do when going about it.
#1. Get to know all members of the team
It’s highly likely that there will be more than one person working on your new website. All members of the team usually make some contribution, even if it’s only a small graphic or a font style on the website. Take the time to get know each individual person that will be working on your project. It takes a couple of minutes and is invaluable for both parties. The team want to get as much information about you and your business as possible. Sharing your goals and ambitions is great to this helps the team understand exactly what you require to help meet these targets. Getting to know you as a person helps an agency build a website that reflects you and your passion for your business.
#2. Always ask to see Examples of their work
Ask to see live examples of existing websites, as these are your most valuable asset to get to know the company. Reviewing these websites is the best way to find out if they have the required skills you desire and may help you find a new feature on an existing website that could be beneficial to add yours. Make sure this is a recent site and not a website they have done years ago with a previous team. Seeing a live website will give you a feel for the web team’s attention to detail.
#3. How long will it take to design my website
Both parties should have reasonable expectations of the timeframe of the build. You should ask the company directly for an expected date of completion. Understand that timescales are dependent on the size and complexity of the project, Don’t expect a next day job from any agency. Targets should always be met on agreed dates.
#4. How closely will you work with our company
An agency should be in touch with you at every stage and keep you updated.
It’s always good to have a few meetings in the process. Once the website is built they should work closely with you to make you rank higher and try to overtake your competition.
#5. Cost of the website
Web agencies will always quote you different prices, you get what you pay for, so it helps to look around. The cost is one of the most important factors when choosing a website. Just remember a good web agency will bring in enquiries through the website and the initial investment alone will pay itself off in the near future.
Please get in contact with AIMS Media and we’ll happily discuss your requirements and set a map of how we can improve your online presence in the future.