The world of SEO is constantly changing. For businesses to be easily found for the right searches, they need to stay on top of this ever-evolving environment. You need to adapt to the new rules as quickly as Google is changing them.
As the year is coming to an end it’s important to review the latest trends to stay ahead of your competitors. Check out these latest strategies and see if they can enhance your SEO performance.
Switch to HTTPS
Page speed and security are huge ranking factors for Google. It’s important to understand how networking effects the load speed and security on a website how this in turn effects search engine optimisation.
More and more businesses are switching to HTTPS as this network is secure and the communications between the browser and website are encrypted.
Target Fewer Derivations Of Keywords
As the landscape in SEO changed in 2017 as it was driven by changes to RankBrain, Google’s ranking algorithm, so did the techniques implemented. RankBrain now understands abbreviations, plurals, synonyms and more. The implications for this means that fewer keywords need to be targeted. Think less keyword stuffing and more quality content. Marketers who have this edge will win the race.
Get Back To The Basics
For any search entered, the goal of Google is to provide the user with the website that fits the query. Follow consumer behaviour. Although people love blogs, it’s important to have content with videos and images. Let the search engines do their job and give the consumer what they want.
Stay On Top Of Google
Google is the king of search and that doesn’t look that will be changing any time soon. It’s important that you stay up to date on any updates that get announced. One to look out for? Being mobile first. Search engines prioritise content that’s optimised for mobile above anything else in 2017. So it’s important that not only your content is optimised for mobile but also your website.
Look at the UX (User Experience)
As search engines have evolved through the likes of machine learning and RankBrain, they’ve gotten smarter at viewing what makes a good search result. While traditional SEO methods will stand the test of time, sites are also now rewarded on a great customer journey and fast loading times. There should be a balance between all these methods.
Intent is key to success
Clarifying your intent is another winner in the SEO fight. It’s no longer about just doing keyword research. The content that brands produce needs to be what users want and are searching for. The content should follow these rules; helping and informing your audience. Do keyword research but build great content that educates, aims to impress and also blows the user’s mind – that’s what it’s all about.
Hire the experts like us
The old days of trying to game Google with buying links and keyword stuffing are over. Google has got smarter so hiring unethical SEOs will damage your website in the long run. At AIMS Media we use cutting edge ‘white hat’ tactics to keep you one step ahead of the competition.
Improve Your Site Speed And Limit Errors
Heading to the close of 2017 we know that site speed plays an even bigger role in the fight to get to your business noticed online. Moving sites to HTTPS, developing sites in AMP (Accelerated Mobile Pages) and other changes can lead to server issues. Issues such as too many redirects, orphaned pages or 404s will slow down a website and diminish the user experience. It has to be a top priority that that site functions are running at 100% once any changes are made.
Shift To Mobile First Indexing
In the last year, Google has shifted towards mobile first indexing on all mobile optimised content for all search rankings. Online marketers will need to measure how much of an impact algorithm updates will have on mobile first indexing and with this, SEO strategies will alter too.
Provide Quality Links For Your Site
One of the biggest, if not the most important ranking signals is backlinks. The links from other websites that point back to yours. It’s all about quality over quantity. In the past, this wasn’t the case. Google is now clever enough to differentiate a quality link from a more unreliable one. Brands should be aware that their backlinks should come from high-quality websites.
You’re approaching SEO with the wrong mind set if you’re always looking to wedge a keyword into a sentence. Keyword density is irrelevant now. Focus on creating great content with a natural voice.
It’s important to change a sentence if it sounds unnatural because you’re trying to optimise it for search. As previously mentioned, search engines like Google are evolving all the time and know all the tricks of the trade. You will suffer in your rankings by trying to con search engines in this way.
These simple steps can get you on the way to some major results. If we get down to the barebones, SEO is all about improving the user journey, the user experience and the usability of a website. Any changes that you make that you feel will make your customers who visit your site happy will no doubt make search engines like Google happy too.
So, with that said, SEO is about making the world a better place and making everyone’s online experiences fulfilling and worthwhile.
If we can be of any assistance with your online marketing aspirations, then give the team at AIMS Media a shout today!